for her son's wedding.

Prime Minister Narendra Modi and Chief Minister Yogi Adityanath have given a new market to the country's artisans as brand ambassadors for GI products and ODOP.

Nita Ambani, wife of Mukesh Ambani, arrived in Varanasi a few days ago to buy this saree for her son's wedding. she went from the saree shop to the weaver's houses to watch the intricate craft.

GI expert Padma Shri Dr. Rajni Kant stated that the Banarasi saree is entirely handloom and silk. Nita Ambani admired it. Consequently, the Ambani family's appreciation of the Banarasi saree will enhance its global appeal. In addition to the traditional garments of Banaras, the primary brand ambassadors for GI and ODOP products are Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, who have promoted these products worldwide.

According to GI expert Padma Shri Dr Rajni Kant, the Banarasi saree with a GI tag is exclusively crafted using 100 per cent handloom silk, a feature appreciated by Nita Ambani. This endorsement from the Ambani family is expected to elevate the attraction of the Banarasi saree globally.

Alongside Banaras' traditional attire, PM Modi and CM Yogi Adityanath stand as prominent advocates and have significantly promoted GI and ODOP products worldwide.

Nita Ambani has ordered several Banarasi sarees for her son's wedding. Saree traders and exporters Praveen Agrawal explain that the inclusion of Banarasi sarees in the GI and ODOP categories by Chief Minister Yogi Adityanath has breathed new life into this ancient art and its weavers. When Banarasi sarees are worn at the Ambani family's wedding, it will once again garner global attention. This will rejuvenate the market for Banarasi sarees internationally.

Amit Shevaramani, owner of Suvidha Sarees and a young entrepreneur, stated that at Mukesh Ambani's son's wedding, Banarasi sarees will gain unprecedented recognition among top industrialists, celebrities, and leaders from various fields worldwide, thereby creating renewed employment opportunities for skilled artisans.