global tourism footprint and attract international visitors.

The state welcomed a record-breaking 64.9 crore (649 million) tourists, marking an increase of over 16.89 crore from the previous year. This surge underscores the state's growing appeal as a multifaceted tourism hub. Ayodhya, with the consecration of the Shri Ram Janmabhoomi temple, has seen a significant uptick in pilgrim visits, highlighting the state's deep-rooted spiritual heritage also the iconic Taj Mahal, remains a top attraction, drawing millions annually. Also cities like Varanasi, Mathura-Vrindavan, and Lucknow have become major hubs for both spiritual and cultural tourism. The state has also successfully hosted major global events such as the Kumbh Mela, recognized as the largest peaceful gathering in the world.

UPITS 2025 highlights Uttar Pradesh’s rapid ascent as a tourism-driven economy and sets the stage for its International showcase. The Global Event will allow visitors to experience Uttar Pradesh’s rich culture firsthand through live performances of Kathak dance, Mayur Nritya, Bundeli folk dances, and regional music. The hospitality sector is also in the spotlight, with demonstrations of infrastructure enhancements such as upgraded hotels, eco-resorts, and transportation facilities to accommodate increasing tourist inflows, rapid modernization of the hospitality sector, reflects the state’s commitment to providing world-class experiences for tourists and business visitors.

Tourism and hospitality are among the fastest-growing sectors in Uttar Pradesh, contributing significantly to the state’s economy. The event showcases upgraded infrastructure, including luxury hotels, boutique resorts, convention centers, and improved transportation networks, ensuring seamless connectivity to major tourist destinations like Agra, Varanasi, Ayodhya, and Lucknow. The recognition of UP as India’s No. 1 state in domestic tourist arrivals further strengthens its credibility as a tourism
powerhouse.

The upcoming edition is expected to surpass these figures, reflecting the growing international confidence in the state’s tourism potential. The sector is projected to contribute significantly through trade deals, business partnerships, and global collaborations. Previous editions of the trade show generated export orders worth over ₹2,200 crore and direct sales exceeding ₹40 crore, setting high benchmarks for economic returns. Also the special initiatives like the Buddhist Circuit, Ramayana Circuit, and Krishna Circuit have put Uttar Pradesh on the international spiritual tourism map, drawing visitors from South-East Asia, Europe, and North America. By fostering collaborations with international tourism boards, global hotel chains, and travel technology innovators, UP aims to integrate itself into the global tourism ecosystem.

The International expo is more than a trade show, it is a visionary roadmap for Uttar Pradesh’s tourism and hospitality future. With the government’s ambitious projects such as the Ayodhya Global Spiritual Hub, Varanasi Smart City cultural initiatives, and Agra’s heritage modernisation, the state is positioning itself as a world-class destination that blends tradition with modern infrastructure. The event doesn’t just showcase UP’s rich past it projects a future of limitless possibilities, where the state takes its place as a global leader in each and every possibility.