New Delhi, September 9, 2025 — The stage is set for Apple’s biggest tech showcase of the year. Tonight, the company will reveal the much-anticipated iPhone 17 series, alongside updates to its other devices and software. This year’s tagline, “Awe Dropping”, has already sparked excitement and speculation among fans worldwide.

The launch event begins at 10 a.m. Pacific Time (10:30 p.m. IST) at Apple Park in Cupertino, California. Viewers in India can catch the livestream on Apple.com, the Apple TV app, or Apple’s official YouTube channel. Expect Apple’s trademark cinematic production, dramatic build-ups, and CEO Tim Cook’s familiar “Good morning” greeting.

iPhone 17 Line-up

Apple is expected to announce four new iPhones: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The “Air” variant is a new addition, likely replacing the Plus model.

The iPhone 17 Air is tipped to be the thinnest iPhone ever, measuring only 5.5 mm, while still offering a 6.6-inch display. To achieve its slim design, Apple may drop the physical SIM tray and support only e-SIM.

The Pro Max model is rumoured to feature the largest iPhone battery yet, crossing 5,000 mAh. Camera and display upgrades are also expected across the line. Pricing speculation suggests the iPhone 17 could start around ₹89,900, the iPhone 17 Air at about ₹95,000, and the iPhone 17 Pro Max at roughly ₹1,64,900.

iOS 26 and Software Updates

Apple will also launch iOS 26, introducing a “Liquid Glass” design style with refreshed visuals and smoother animations. Updates for watchOS 26, macOS Tahoe, and iPadOS 26 are also on the way, each bringing incremental improvements.

Apple’s supply chain strategy is shifting as well. Reports indicate all iPhone 17 models will be assembled in India across five factories, highlighting the country’s growing role in Apple’s global production.

Apple Watch and AirPods

The Apple Watch Series 11 is expected with new health features like blood pressure tracking, improved sleep data, and better battery life. A rugged Apple Watch Ultra 3 may include 5G, satellite messaging, and a larger screen. A new budget-friendly Watch SE could also debut.

Meanwhile, AirPods Pro 3 may get a sleeker design, touch controls, and the new H3 chip for better noise cancellation. A potential live translation feature could make them one of Apple’s most advanced wearables yet.

With slimmer iPhones, smarter AirPods, and health-focused watches, Apple’s “Awe Dropping” event promises a night full of big reveals.