» उत्तर प्रदेश » लखनऊ
Uttar Pradesh MSME Deptt enters into an MoU with Koo to boost ‘ODOP’ content in different languages
Go Back | Yugvarta , Jul 27, 2022 07:36 PM
0 Comments


0 times    0 times   

News Image Lucknow :  Lucknow, July 27, 2022

To further give a boost to the One District One Product (ODOP) — the ambitious scheme of Uttar Pradesh Chief Minister Yogi Adityanath — the state’s Micro, Small and Medium Enterprises and Export Promotion Department, on Wednesday, entered into a Memorandum of Understanding (MoU) with Koo App.

On the occasion, Navneet Sehgal, Additional Chief Secretary, MSME and Export Promotion, Uttar Pradesh said, “Association with Koo is aimed at promoting our ODOP products to a larger audience and drive conversations around ODOP in several regional languages.”

As part of the MoU, Koo, through its platform will raise awareness and

This association will help promote ODOP to a larger audience: Navneet Sehgal

promote the ODOP content and products in 10 different languages. Furthermore, Koo will also procure ODOP gifts for corporate gifting purposes. The MoU will also enable greater reach and communication of the welfare programs and schemes of the UP - ODOP, especially for non-english speaking residents as well as help the local artisans to reach a wider audience and grow their business across the country.

The MoU was signed and exchanged between Navneet Sehgal and Aprameya Radhakrishna, Co-founder and Chief Executive Officer, of Koo.

Praising the efforts of the state government towards empowering local artisans, Aprameya Radhakrishna, said, “UP has emerged as a leader in promoting local products globally through the ODOP initiative. It is Koo’s pleasure to contribute to helping local artisans by taking their craft and promoting it to the rest of India in various languages.”

About ‘One District, One Product’

The ‘One District, One Product’ (ODOP) of the UP government is aimed at encouraging indigenous and specialized products and crafts by local artisans, helping them with marketing and branding with a larger motive to increase their incomes and generate higher employment. The initiative has also been adopted by the Central government and other states across the country.
  Yugvarta
Previous News Next News
0 times    0 times   
(1) Photograph found Click here to view            | View News Gallery


Member Comments    



 
No Comments!

   
ADVERTISEMENT




Member Poll
कोई भी आंदोलन करने का सही तरीका ?
     आंदोलन जारी रखें जनता और पब्लिक को कोई परेशानी ना हो
     कानून के माध्यम से न्याय संगत
     ऐसा धरना प्रदर्शन जिससे कानून व्यवस्था में समस्या ना हो
     शांतिपूर्ण सांकेतिक धरना
     अपनी मांग को लोकतांत्रिक तरीके से आगे बढ़ाना
 


 
 
Latest News
कांग्रेस प्रत्याशी ने नामांकन करने के बाद
उत्तराखंड के अलावा इन बड़े राज्यों में
अभिनेता सिद्धार्थ के साथ विवाह बंधन में
प्रबुद्ध सम्मेलन के जरिए क्लीन स्वीप का
प्रबुद्ध सम्मेलन में CM योगी बोले
लोकसभा चुनाव 2024 :'अबकी बार 400 पार'
 
 
Most Visited
भारत एक विचार है, संस्कृत उसकी प्रमुख
(430 Views )
प्रधानमंत्री नरेन्द्र मोदी ने संभल में किया
(419 Views )
Lok Sabha Election 2024: BJP
(330 Views )
गुरु रविदास जी महाराज के 647वें प्रकाश
(322 Views )
ग्राउंड ब्रेकिंग सेरेमनी लाइव : यूपी मतलब
(263 Views )
Lok Sabha Elections / बज गया चुनाव
(236 Views )