Swiggy Raises Platform Fee, Sparks Debate Over Rising Cost of Food Delivery in India

New Delhi | March 24, 2026 Food delivery platform Swiggy has increased its platform fee from ₹14.99 to ₹17.58 per order, following a similar move by rival Zomato. The hike comes shortly after Zomato raised its own platform fee, indicating a broader shift in pricing strategies among India’s leading food delivery aggregators. Despite the entry of smaller players, these two companies continue to dominate the market. The fee increase has triggered mixed reactions among users, particularly on social media, where many expressed concern over the steadily rising cost of ordering food online. Some users said the move was expected, noting that companies are now focusing on profitability after years of offering discounts and subsidies to build a strong customer base. Several consumers pointed out that while the increase per order may appear small, the cumulative cost of delivery charges, taxes, and platform fees is becoming significant. Others argued that the convenience offered by such platforms still outweighs the added expense, suggesting that most users are unlikely to stop ordering entirely despite the price hike. However, a section of users indicated that they may reconsider their ordering habits, opting instead for home-cooked meals or dining out. The development highlights a growing debate around the sustainability of the food delivery business model, as companies balance customer expectations with the need to achieve long-term profitability. Swiggy Raises Platform Fee, Sparks Debate Over Rising Cost of Food Delivery in India Food delivery platform Swiggy has increased its platform fee from ₹14.99 to ₹17.58 per order, following a similar move by rival Zomato. The hike comes shortly after Zomato raised its own platform fee, indicating a broader shift in pricing strategies among India’s leading food delivery aggregators. Despite the entry of smaller players, these two companies continue to dominate the market. The fee increase has triggered mixed reactions among users, particularly on social media, where many expressed concern over the steadily rising cost of ordering food online. Some users said the move was expected, noting that companies are now focusing on profitability after years of offering discounts and subsidies to build a strong customer base. Several consumers pointed out that while the increase per order may appear small, the cumulative cost of delivery charges, taxes, and platform fees is becoming significant. Others argued that the convenience offered by such platforms still outweighs the added expense, suggesting that most users are unlikely to stop ordering entirely despite the price hike. However, a section of users indicated that they may reconsider their ordering habits, opting instead for home-cooked meals or dining out. The development highlights a growing debate around the sustainability of the food delivery business model, as companies balance customer expectations with the need to achieve long-term profitability.