Over 59,000 People Participate in Swachhata Hi Seva 2025 Campaign Led by I&B Ministry

New Delhi | October 9, 2025 The Ministry of Information and Broadcasting (MIB) successfully wrapped up the nationwide Swachhata Hi Seva (SHS) 2025 campaign, a two-week cleanliness initiative held from September 17 to October 2, 2025. The campaign witnessed enthusiastic participation from more than 59,000 individuals across India, with over 2,700 activities organized under diverse themes promoting hygiene, sustainability, and public engagement. In total, 2,766 events were held by the Ministry and its media units, covering activities such as cleaning drives, awareness campaigns, door-to-door outreach, Swachhta rallies, drawing and poetry contests, street plays, and slogan-writing competitions. The initiative aimed to foster community spirit and reinforce the message of collective responsibility towards maintaining a clean and green environment. The campaign achieved remarkable on-ground results, with 1,588 locations cleaned and 824 Cleanliness Target Units (CTUs) rejuvenated nationwide. Additionally, 198 events were conducted under the Advocacy for Swachhta theme, 49 under Clean Green Utsav, and 107 under Safaimitra Suraksha Shivirs, promoting hygiene, safety, and environmental sustainability. On September 25, the Ministry actively participated in the Ek Din, Ek Ghanta, Ek Saath initiative, which encouraged citizens to dedicate one hour to cleanliness efforts. The campaign culminated on October 2 — observed as Swachh Bharat Diwas — with ministry officials, staff, and volunteers joining the nationwide drive with brooms in hand, paying tribute to Mahatma Gandhi’s vision of a clean India. Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, led a major shramdaan activity at the Main Secretariat in Shastri Bhawan, New Delhi. He also urged officers and employees across the Ministry’s media units to participate actively in the campaign, emphasizing that cleanliness should become a part of daily life rather than a one-time effort. Jaju further reviewed the campaign’s progress with media heads and nodal officers to ensure efficient execution and impactful public outreach. Various media organizations and regional branches of the Ministry played a pivotal role in amplifying the campaign’s impact. The Indian Institute of Mass Communication (IIMC) Amravati organized a Swachhta rally to raise awareness among students and locals. Doordarshan Kendra (DDK) Mumbai spearheaded a beach-cleaning initiative at Dadar, while IIMC Kottayam creatively expressed the campaign’s spirit by crafting an organic flower rangoli symbolizing sustainability and purity. Elsewhere, IIMC Delhi conducted door-to-door awareness drives, and DDK Patna presented thought-provoking street plays highlighting the importance of cleanliness. The Central Board of Film Certification (CBFC) Delhi and All India Radio (AIR) Ahmedabad carried out large-scale cleaning activities, while DDK Delhi hosted a health camp as part of its contribution. Akashvani stations in Amethi and Imphal, along with NFDC Mumbai and several other media units, organized local cleanliness and awareness drives, ensuring that the campaign’s message reached communities across urban and rural India. The Swachhata Hi Seva 2025 campaign not only reflected the Ministry’s commitment to a cleaner India but also reinforced the broader national vision of sustainability, unity, and civic responsibility. A Nation United for Cleanliness Over 59,000 people joined hands for the Swachhata Hi Seva 2025 campaign led by the Ministry of Information and Broadcasting. From bustling cities to small towns, over 2,700 activities celebrated the spirit of cleanliness and community action. Teams cleaned streets, beaches, schools, and offices while spreading awareness through art, rallies, and performances. The campaign turned Mahatma Gandhi’s dream of a clean India into action, proving that when a nation unites with purpose, transformation begins. Cleanliness isn’t just an act—it’s a movement, and India showed once again that every broomstroke counts.